Calltracks: Call tracking services, sales lead tracking system, PPC monitoring

Identify marketing channels driving calls to your business

Identify the channels, campaigns, adverts and search phrases generating calls

International keyword call tracking, available in over 60 countries

Ensure leads are followed up with outbound call tracking

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At the leading edge of call tracking since 2004

Calltracks provides a selection of call analytics tools that offers a 360 degree perspective of your call and sales activities. These include a better understanding of which adverts are leading to phone calls and which are not, a better motivated and trained workforce, a better understanding of your customer base, know that all precious leads are making it in to your sales process, together with a far more accurate picture of where the marketing budget should be spent.

Call tracking software - what it does

Call tracking software allows businesses to track the online and offline sources of phone calls received by potential clients and customers. This enables marketers to cut underperforming adverts both on and offline, and concentrate on the adverts that lead to enquiries and sales. Providing marketers with a better understanding of which keywords or additional marketing led to a phone call and which did not, thus increasing their ad insight.

It also allows sales managers to know how productive their work force are and be confident they are speaking to customers in the right way.

It also provides businesses with phone call data, which means any missed calls, can now be quickly followed up, providing a greater opportunity for your sales team to obtain a sales conversion, plus ensuring that all precious leads are entering the sales process and recycling opportunities of sale back to the business before the customer buys elsewhere.

Call tracking software = greater profit, better ROI, more accurate marketing, more sales conversions, and SEO keyword insights.

Business solutions

Calltracks Limited, offers your business a solution to many common issues faced by business today. Sales lead management,
keyword call tracking monitoring, productivity, time management, and how professional your service is in reality, are areas which
businesses like to monitor and improve. Calltracks is an industry pioneer with up to 25% more accuracy when compared with other call tracking products.

Consider:

How many customers do you lose because of missed calls?
How many customers have been lost to your competitors?
What on and offline adverts successfully led to a sale?
How do your online customers find your site?
How much work are your teams completing?
How professional and supportive is your service?
How beneficial would it be if you could record and monitor calls and phone numbers?
How beneficial would it be if you could see unique enquiries rather than the total?

If you feel any of the above would be useful, or you do not know the answers, then our pioneering call tracking software can put
this information at your fingertips. Click here to see the our product range.

Conversion & ROI
Call & enquiry
Keyword
International
Outbound
Google Analytics
Recording

Calltracks has developed a missed call tracker software. Should a phone not be answered and the caller rings off, our software will notify you in real time, and provide you with the phone number of the caller. It will then check to see if the customer calls back and if so remove them from the call back list. Sales teams can now call the person and hopefully convert the prospective buyer into a new customer. Learn more about our business tools:

Did you know that our software can provide the return on investment figure per sales call?

Call & Enquiry Tracking overview Our call and enquiry tracking tool has been fine tuned to ensure your sales teams can focus on converting sales leads into sales. It produces sales team data which when analysed provides a business with statistics on productivity and performance of telephony based teams as well as identifying call durations and peak time calls. It will also ensure all your call enquiries are actually making it in to your CRM system and sales process ensuring no lead is lost.

Why your business needs a lead call tracking system If you ever wondered how many client or customer calls converted to sales, then call and enquiry software can provide the answer. Tracking a keyword from an online PPC or SEO advert or perhaps a more traditional offline advert, then following its path through your company is now possible using our software. When our software is implemented it can track a call from first contact through to the completed sale. Tracking conversion attribution through lead call and enquiry tracking is here. To learn more about our business tools and lead management software such as our Prospecting tool click on the product below:

Did you know that call tracking greatly assists conversion attribution?

An overview of the benefits of keyword call tracking If you want to see an exact figure on your ROI, tracking which PPC adverts are generating calls and which are not is essential. Our clients have told us that by using our keyword call tracking software, their businesses have successfully slashed redundant budget and reallocated marketing budgets to online adverts that generate business. Spending money where it is not performing is a recipe for disaster.

PPC call tracking will provide an insight into your PPC advert’s performance, and provide you

with a true picture of your return on investment (ROI).

SEO call tracking software overview Keywords are integral to SEO and marketers can use our SEO call tracking software to see which keywords have led to a phone call to a business. Often, marketers use the data to identify niche keywords as well as tracking the performance of PPC ads and calls from other keyword sources. SEO call tracking will give a greater picture on what keyword sources are generating phone calls, enabling better marketing spend and new markets to explore.

SEO call tracking = keyword knowledge and possibilities

Did you know by adding a phone number to a PPC ad or organic search result increases click through rates by 10% and the number of phone calls to a business increase too? Our keyword call tracking software determines which keyword was used to prompt a potential customer or client visit a website. It works with all on and offline sources including pay per click ads and organic search results. This information can be fed in to your third party applications such as Google Analytics. By using our call tracking technology you will be able to plan and implement a more effective marketing strategy and reduce costs by not wasting marketing budgets on ineffective keywords.

Keyword Call tracking software = more profit and less waste on redundant marketing cost

Our international call tracking module allows you to track the response to your global marketing campaigns in terms of phone calls from one place.

Both online and offline marketing channels can be tracked, and all phone calls can be linked to sales on a global level. Integration with Google Analytics is also possible for a true picture of global ROI.

Our Worldwide call tracking allows online and offline ads, organic search results, and offline numbers to be tracked for performance, allowing marketing budgets to be allocated where it works the best.

Our international call tracking service is available in over 50 countries including those in North American and Europe.

Learn more about international call tracking by clicking here.

Our software provides comprehensive tools to measure productivity and output. Through utilising our call recording software, our lead management tools, our prospecting tools and our call analysis tools, a powerful suite of business management software designed to improve return on investment emerges. When combined the tools capabilities can be expanded into a viable platform to train staff and measure key performance indicators. Learn more about:

Did you know that nearly half of all web based business is closed over the phone?

Google Analytic Integration

Overview
By integrating our call tracking software with Google Analytics, it becomes possible to measure the click though metric and the phone call metric in one place. This provides you with a true picture of your marketing campaign success.

Visitors
As call tracking works by assigning a unique, dynamic, phone numbers to online marketing channels such as PPC ads and organic search results, it becomes possible to determine which pages an individual visitor looks at. This is possible before, during, and after a call is made to your business.

Goals
Once integration is complete, it is possible to assign goals to visits generated by phone calls, which works in the same way as click throughs. This information is invaluable to see if your website is producing the right results.

Events
Events for the phone call can be setup as they can for the click through. You may want to know which visits are classed as bounce visits, or you may want to know how many visitors stayed around on the site for longer than 5 minutes. This is all possible once integration is complete.

Page views
After integration is established it becomes possible to determine which pages were viewed before, during, and after a call was made to your business, along with related data such as average time on site and conversion rates.

A/B testing and Multivariate Testing
As with click through visitors, visits from phone calls can also be subject to A/B and multivariate tests, which allows for a combination of landing page configurations to be analysed for improved conversion rate performance.

Custom and Standard Reporting
The full range of custom and standard reporting is possible once our call tracking software is integrated with Google Analytics. The dynamic numbers we place in PPC ads, organic search results, and other online marketing channels do not affect the SEO performance of a website.

Recording phone calls between your customer and staff enables you to asses and improve the your sales team performance. Better trained and better performing staff will give your business greater profits, and portray a more professional image to your customer or clients, which builds a better reputation for your business and brand.

Call recording also provides a good basis of handling customer and client complaints.

It is also possible to apply call scoring to the phone calls made and received by your staff, allowing managers to ensure correct sales pitches are being made.

Our call recording module is cloud based and requires no hardware purchases, and thanks to our call sharing price plan we are able to keep call costs to a minimum.

Learn more about our cloud based call recording module by clicking here.

The bottom line is that without a comprehensive call tracking software your business is losing money. If you notice your competitors are doing better than you are, then the chances are they have used call tracking technology to cut unnecessary costs, monitor productivity, and manage sales leads effectively.

Isn’t it about time your company did the same?

Calltracks

At the leading edge of call tracking since 2004

What is Calltracks?

Key features

Getting started