Calltracks: Call tracking and analytics

Leading UK phone call tracking company has upgraded its phone call tracking software to track international calls, and has begun tracking phone calls for travel company Freshtrackscanada.com from three different countries.

British business call tracking company, Calltracks Limited has beaten off a raft of competition to land the contract monitoring calls and providing call data for Canadian travel company Freshtrackscanada.com.

Calltracks has begun recording keywords which lead to phone calls to the company from three different parts of the world: Australia, U.S.A, and Canada.

Calltracks Limited configured the software for the project from the software the company uses for UK and Republic of Ireland phone call tracking.  It can be used to track calls offline and online and works by assigning individual phone numbers to keywords.

“Freshtracks wanted a bank of keywords tracked to see which were providing phone calls and leads and which were not.  This kind of call tracking which is called keyword call tracking is what we specialise in”, said CEO and founder of Calltracks Limited, Stuart Buckley.

“Winning the job was a combination of hard work and technological prowess from my team and I am very proud of their hard work and efforts.  Freshtracks.com said they wanted a central reporting system which would provide them with call data to see what ads were performing and which were not and that is what we delivered.

“This is an exciting opportunity for us to move the company into the international market place, and we are now in a good position to go forward and build on that success.”

The Calltracks call tracking system allows a business to monitor calls from many parts of the world and can display the data centrally, where informed marketing decisions can be made.

For more information visit http://www.calltracks.com

About Calltracks.com (http://www.calltracks.com)

Calltracks Limited is a UK based call tracking company with provides phone call tracking services to businesses throughout the UK and the world.  Calltracks Limited provides software systems which can track phone calls both online and offline, as well as providing valuable call data and call recording services which are often use to determine marketing spend as well as staff training and development.  Their call tracking system is used by SEO and marketing agencies together with individual businesses as it can associate calls with keywords.

About Freshtrackscanada.com (http://www.freshtrackscanada.com)

Freshtrackscanada.com is a Canadian based travel company which specialises in holidays to Canada.  It features train journeys, road trips and self drive, cruises and small breaks.  Freshtrackscanada.com 

Calltracks.com has worked for a long time to perfect tools to measure conversion attribution by tracking and monitoring phone calls, and pin pointing which ads and phone calls lead to a sale.  Their new software not only provides comprehensive conversion attribution measurement but also the ability to record calls to assist with staff training and staff performance management

Calltracks.com a leading UK call tracking company has unveiled how it has perfected its conversion attribution measurement software for business.  Unlike many other firms in this industry Calltracks.com remains the only UK call tracking business to be able to offer a service which will track a phone call or keyword from first contact with a customer or client to a completed sale.

Businesses in the motor industry, the sports industry, the security industry together with marketing and SEO firms have adopted Calltracks.com call tracking software precisely for this purpose.

CEO and founder of Calltracks.com, Stuart Buckley, explained how conversion attribution measurement can help businesses slash marketing costs, and concentrate their resources on marketing that leads to better ROI.

“It is one thing to be able to point to graphs and say this keyword or this ad generated x amount of calls or x amount of clicks.  It is quite another to see how many of those calls and clicks led to a completed sale,” he said.

“What we have worked hard to perfect at Calltracks.com is to provide business with all the data to determine which ads led to the all important sale.  Measuring what converts and what does not is in my opinion the holy grail of call tracking, and indeed keyword tracking.

“In fact businesses using our software have said that they use to it for staff training and performance measurement because it can record calls and capture data such as how quickly a department answers the phone.

“Calltracks.com call recording features are often used to fine tune their customer service, and indeed to ensure individuals and departments are performing how they should be. “

“Citygate Automotive have said they “would be lost without it”.  That kind of recommendation speaks for itself.”

To learn more about UK call tracking, visit http://www.calltracks.com

About Calltracks.com

Calltracks.com was established in 2004 and is based on an idea by CEO Stuart Buckley.  They are pioneers in the call tracking and conversion attribution measurement.  Their call tracking software has many benefits in multiple areas of business including the performance management of staff; call recording and analysis, sales lead management, keyword call tracking, and prospecting.

Despite the rise of the online age many businesses still make most of their revenue, and receive most of their enquires from phone calls.

PPC campaigns and other ads often result in the customer or client calling the business rather than clicking on an ad, and from this phone call a transaction is often made.  Can you currently tell if this is the case for your client?  Or are you tracking clicks only?

Most businesses and most marketing companies are sadly, tracking clicks only.  This is a mistake.  Businesses and marketing companies which are tracking phone calls from on and offline sources have a much more accurate idea on the success of their marketing campaigns.

It is possible that a keyword is driving plenty of phone calls to a business but not receiving a click.  This ad could be slashed from a marketing campaign with disastrous results.

PPC ad tracking for phone call generation is just as important as PPC ad tracking for clicks.  The motor, travel, and sports industry have been quick to realise the importance of phone call tracking from keyword driven organic searches, PPC ads, and offline marketing.

Our call tracking software can be up and running in forty minutes and it can track phone calls from a variety of on and offline sources.  Click here to request a trial.

With business call tracking systems you have a far more accurate idea on the success of your marketing campaign and you can advise your clients with more authority on which ads are keepers and which are ones to drop.

Advantages of including phone call tracking into a marketing campaign:

1. More accurate picture of which ads are performing and which are not
2. Gauge which offline marketing campaign is successful and which is not
3. More information you present to your client the more professional image you convey
4. Marketing budget can be targeted on performing ads
5. Increase the revenue stream for your client 

Learn more.

Image: renjith krishnan / FreeDigitalPhotos.net

This week is officially Social Media week, designed to encourage both individuals and businesses to embrace the technology and connect with more people whether it be friends, family or customers.

Despite endless blogs, tips and articles advising people how to use social media channels effectively a study by the Chartered Institute of Marketing has found that as many as three quarters of marketers still don’t see it as a valuable marketing tool.

The study looked at Facebook, Twitter, YouTube and LinkedIn and revealed that only 23% of marketers believe that social channels can attract new customers.

34.5% of those questioned said that their social media activity in 2011 was “not at all effective”, while just 13.7% thought it was “extremely effective”.

The research did reveal though that more and more marketing departments are now embracing social media with more than seven in 10 now using Twitter to engage with their customers, while 56% use Facebook, 53% use LinkedIn and 41% use YouTube.

Despite the negative response it’s not stopping people trying an alternative approach to traditional marketing with three-quarters of those questioned saying they will be spending more money on social media this year compared to last.

Half of the participants also believe that going forward Facebook, Twitter, LinkedIn and YouTube will be the media to use - saying it will be a “significant force in five years’ time”.

It seems obvious to many that while increasing social media spending the important thing is to spend the money on education. That’s educating the staff exactly how they can make social media work for them.

Thousands of companies have seen their brand grow and the awareness increase substantially due to social media, so the results are there to be achieved if you know what to do.

On paper pay per click marketing can’t fail after all you only pay for the success of the advert and not the advert itself.

But when something seems too good to be true it’s usually is!

Instead the web advertising model, can if not reined in, end up costing businesses a small fortune.

At first glance the idea, in comparison to other forms of marketing, can seem better value for money. With others you pay a fee regardless of whether anyone takes any notice and acts on the advert.

The pay per click model is used to direct traffic to websites and the advertisers only pay when the adverts are clicked.

Search engines commonly ask advertisers to bid on keywords and phrases which are relevant to their market, while content sites usually charge a flat fee.

Using the flat fee approach can be the easiest way to plan – but the big risk is that it can end up costing you a fortune without any real monetary value.

It can also be easy to get caught up in a bidding war for a specific phrase which results in spending way more than the potential return.

It’s never easy to predict how successful a marketing campaign can be so setting a budget can be tough.

But if you can keep the cost of the click down to say 15p, 500 clicks will cost just £75, which is a far cry from the money spent on newspaper and radio advertising.

Just like other forms of marketing and advertising though there are no guarantees but if you can increase the number of hits to your website by the hundreds and thousands then the chances of improving your sales will also increase, this is why it is so important to use a keyword call tracking product to measure your results.

But if you are expecting a successful campaign PPC might not be the route for you without measurement you will not know. There is no scale so the more successful the campaign the more you keep on paying.