17 June
2013

How Dynamic Numbers Assist Marketing into Europe

By Richard Teahon

Identify the marketing driving phone calls to your business from each country
Link your marketing directly to sales
Optimise marketing to make it more effective more quickly

Marketing to Europe

Marketing in another country is on paper a fairly straight forward process online. In theory, you should be able to take your product or service, configure your website setup, translate your pages, and you’re away.

Sadly, in the real world it is not as easy as that. A straight translation of website pages can often lack feeling, as the subtle hooks of the copy do not come across very well. Subsequently, marketing campaigns overseas without proper support can fade quickly, and become a significant cost to your business.

Dynamic phone numbers however, add several key strengths to your European marketing campaigns. Though your website pages will still need attention from a skilled copywriter for your target country, discovering which campaigns are working is much easier once a dynamic phone number or two is inserted.

Dynamic phone numbers will show which marketing campaigns are generating phone calls to your business. Should the call come from a PPC ad or SEO campaign, they will also provide the keyword.

You can also link your service or product range too directly to sales, so you can concentrate your European marketing on your best selling products or services. This will also give you your cost per sale and ROI figures. This is always useful to have and keep in mind.

As dynamic number work at the visitor level, seeing which pages an individual visitor is looking at before, during, and after they call your business is easy. This shows what parts of a site are popular and which parts need attention. This information can help fix any issues with site pages, as well as target the better converting pages in your campaigns.

Perhaps the most important aspect is that by tracking phone calls using dynamic phone numbers, you will also be able to see which campaigns work and which are not so good. This information can and will save you money over the long term. You can also look for trends in the copy, and optimise your landing page and your marketing campaigns faster.

If you are about to embark on a marketing campaign to another European country, give us a call or complete a contact form. We’re more than happy to show you what we can do for your business, and we thing you’ll be impressed.

14 June
2013

Formulaic Approaches to Fix Your Sales Problem in 5 Easy Steps

Motivation plays a major role when it comes to selling, especially since the top priority of each salesperson is to become rich. However, a successful salesperson knows that his real top priority should be to help his customers solve their potential problems, regardless of their type.

How well do you look after your clients?

Salespeople are similar to private investigators in the sense that they always act on behalf of their customers, finding the best solutions to their problems. This should be one of the most basic concepts, but most salespeople choose to overlook it.

You should try to be more of a consultant than of a salesperson. Try talking with your clients about the problems their businesses are facing and suggest some ways of coping with them. If the client realizes that you are indeed trying to help him, you will certainly make a sale, as he will believe that you’re there to help him. The point is to make your clients realize that your efforts are sincere and that you’re a reliable person.

1) Have a clear perspective

Selling mainly deals with perspective and with the motivation to make your clients look in your eyes and figure out that their needs are basically your needs. The best tip you can turn to whenever you want to be seen as an amazing problem solver would be to purchase a good pen and a legal pad. Don’t forget to take both your pen and pad to your appointments, and write down whatever your clients say. This way you’ll be seen not only as a salesperson, but also as a problem solver and information taker

In case your business features a website that doesn’t generate sales, you will need to fix this problem and the best way to do it is by following the tips below:

1) Make sure your website has enough visitors

In order to do this you can use several eCommerce packages that are featured with statistical software or even Google Analytics. The whole point is to use metrics in order to get feedback on how effective the chances you make are.

2) Target your visitors

You don’t want your website to be accessed by everybody. The visitors of your website usually fall into two different categories: those who really want to buy some of your products and those who visit it only because they want to recommend it to someone who needs your products.

Visitors can be attracted using several Pay-per-click search engines, organic growth methods and social media. For example, if your products include tennis racquets, you should make sure that tennis playerswho leave in the same geographical region visit your website. Make sure your selling propositions are attractive, either because they are better or cheaper.

3) Try to make sure that the visitors of your website purchase your products

You can sometimes have 1000 visitors and no sales. If you happen to be in this situation, finding out the nature of the cause is compulsory. Perhaps they are not really interested in buying your products or your products are too expensive. In this case you should check out your SEO and make sure that it matches your sales strategy.

Besides, you can try to sign up on your own website and make sure that there isn’t any technological problem that doesn’t allow visitors to purchase your products. Testing your website can turn out to be essential.

4) Take your time

The creation of a serious website usually takes time. There are a large number of websites that don’t make any sales in the first months after their creation. However, you should always make sure that your website doesn’t have any flaws and you should provide it with as many improvements as required.

When you notice that you’re dealing with sales problems, you need to check the quality of your business strategy. In case you may not want to admit that this might be the cause of your difficulties, you are advised to ask some of your friends for critical comments or advice. As a business owner, it’s your duty to make sure that you’ve done whatever is possible to make your business flourish. In case you’re a salesperson, your duty is to make your clients trust you and your advice.

Author Bio: William Taylor is the writer to this article. He has a great experience in writing industry and has written many articles. If you want to get the best quality learning and development solutions then log on to his site http://www.phoenix-training.co.uk/.

14 June
2013

3 Reasons Why Assumptions Are a No-No in Customer Service

Everyone knows that making the client feel special is a central tenet of effective customer service. Nonetheless, with the advent of digital marketing and targeted online ads, it’s easy to fall into the trap of assuming things about our customers.

My brother recently had a baby, and has been inundating me with photos, videos, and emails to keep me in the loop about my burgeoning nephew. Interestingly enough, though, this influx of all things baby-related has had some unexpected results: all of the ads on social media, internet radio, and search engines are offering me sales for products for my new baby. Some of them even seem to think that I am a single mother desperately in need of diaper delivery services.

While this is a comical example, situations like these can easily become frustrating for our clients, especially in a customer service interaction. Here are three reasons why you should never make assumptions about your customers:

Save Yourself Time

Have you ever called a company where they transfer you from department to department before you can even explain what your problem is? There’s nothing worse than bouncing a customer back and forth between multiple customer service agents. While this is undeniably frustrating for both representative and client alike, more importantly, it is a blatant waste of time.

Start every customer service experience by having the customer explain, in their own words, the problem or question that they are trying to resolve. This will help direct the conversation, and save valuable time that could otherwise be lost through a basic misunderstanding. Make sure after the client explains the situation, you repeat it back to them to make sure you are on the same page.

Beyond the time that you are saving, you also ensure that your customer feels like they are really being heard.

Avoid Frustration

Nothing aggravates a customer more than when they feel like they are being dismissed. Our customers want to feel like we genuinely understand what they’re going through when they have a concern, and that we are doing our best to solve their dilemmas.

One sure-fire way to make someone feel enraged during a customer service experience is to assume that you understand their problem completely. You’ve heard the old saying about assumptions right? Well, it holds true in virtually every interaction we have with our clients.

Just because you may have heard a problem similar to the one that this customer is describing, does not mean that it is the same problem. In addition, don’t forget that you probably have a lot more experience with the operation of your latest doohickey than your customer does; just because they do not immediately understand all of the intricacies of its operation does not mean that they are incapable.

Give your customer the benefit of the doubt, and don’t jump to conclusions when you are working them through a problem.

Create Dynamic Sales

When a customer service interaction begins and ends with you speaking, you are severely limiting the possibilities of that conversation. Successfully helping a client solve a problem can create one of the best opportunities to make a sale or expand the services of that customer. Think about it: they’re happy, you’re happy; what better time to buy something?

Practically, this means asking the customer questions, understanding what services or products might fit their needs, and tactfully promoting those products while still maintaining a helpful tone. As a customer service agent, you are a perfect representative of the company’s brand, and thus often in the best position to make a sale.

Keep your eyes open, and think about how you can turn your next positive customer service experience into a revenue generating transaction.

To sum it up, let the customer drive the conversation in a service situation so that you can make more informed decisions and provide support tailored to their needs. Follow these strategies and you are sure to save time, energy, and money in the long haul.

Featured Images:

License: Creative commons image source
License: Creative commons image source
License: Creative commons image source

Nicolas Dalleva is a guest blogger from Specialty Answering Service, a Pennsylvania based call center outsourcing provider for large and small inbound and outbound programs. Find out more about Specialty at www.specialtyansweringservice.net or via LinkedIn.

31 May
2013

How Dynamic Numbers Improve Your Marketing

By Richard Teahon

Discover how dynamic phone numbers work
Discover how they benefit your business
Discover how they improve your marketing

Dynamic numbers are being used by more and more industries to identify successful marketing channels and discover site visitor beahviour.

Introduction

Dynamic phone numbers are used by more and more industries to identify the marketing channels which drive phone calls. This information provides you with key information to make your marketing more efficient and effective.

How Phone Call Tracking Works

Regardless of whether you’ve launched a television campaign or simply have a few numbers on billboards or in phone directories, the phone numbers can be tracked quite easily by phone call tracking software.

The source of the phone call is pinpointed, as the number is cross referenced with its location. It can also record whether a product is purchased from which number and what that product is. This way you can tell if the marketing channel is profitable. And you can work out your return on investment and cost per sale.

One of our clients recently axed their Directory Enquiries spend because they determined it was not making enough money to justify their annual expenditure. This became apparent after they implemented call tracking software.

This standard or static phone number tracking illuminates marketing channel success which has often been elusive in the past.

How Dynamic Phone Number Tracking Works

Dynamic phone number tracking takes this concept further. Here the phone number changes so individual numbers can be tracked by the call tracking system. This enables your individual visitor interactions with your site to become visible. Like static phone number tracking, the system can link their interactions with sales.

And that’s not all. You can also see other important aspects about your marketing campaigns.

Such as:

Keyword

This includes organic or paid search channels, and which keyword sells products and which products they are.

Social Media

Putting dynamic phone numbers in your social media account will tell you which social media site generated that call. Like pay per click campaigns, you can assign dynamic number tracking to a ad campaigns within social media accounts. Such as Facebook ads.

Pay Per Click Campaigns

PPC campaigns come alive when they are assigned a dynamic number. The campaign which is driving phone calls to your site becomes visible, as does interactions of the caller with your site. Again, this can be linked to sales, and by using conventional testing needed for effective PPC management, you will find better results will be achieved faster when you support your PPC campaign with dynamic numbers.

SEO campaigns can also be assigned dynamic numbers giving full visibility on the sales process as outlined above, including the most profitable keywords and products sold.

Your Business

Through using dynamic numbers with your marketing, you will be in a position to cut underperforming marketing channels, and invest in the ones which produce results. This will increase your profit and cut your costs.

You will also have a good idea of where your market is, and you’ll be able to optimise your marketing faster by using call tracking software.

In short dynamic phone numbers will make your business more profitable, more engaged with your market, and make your marketing as effective as it can be.

Learn more by calling us 020 3199 3726, or completing a contact form.

31 May
2013

4 Communication Hints For Direct Mail Success

Direct mail is one of the strongest ways to reach a customer, and, if done well can yield amazing results. The key to success is the copy. It must be crafted so that it feels like it speaks directly to the prospect and inspire her to take action.

There are some general tips to generate direct mail copy that sells: PHOTO: Nathan Brown

Exclusivity

An avid gardener, I chuckled when I was sent direct mail claiming that I was being sent a special offer because my yard “had been voted the most attractive in the city of Staunton.” That sounds nice, doesn’t it? The headline momentarily worked because it appealed to my innate sense of pride, and like every prospect I enjoy recognition and the idea that I’m special. It failed as a mailer, however, because the very first question I and any other prospect would ask, which is: “they really take votes on that?”, followed by, “Wait! Of course not!.” If you’re going to offer exclusivity, do it in a way that can be substantiated. Your prospects do have the capacity for critical thought!

Numbers

Everyone knows 2+2=4. There is certainty with numbers that automatically injects a solid sense of legitimacy. Emphasize demonstrated benefits — a 27% reduction of belly fat! — and numbers are your best friend. Have you noticed how frequently numbers are used in election season mailers? Be prepared to back up your numbers with supporting documentation, perhaps footnoted, but you’re 100% on the right path if you include some digits.

IMAGE: Howard Lake

Questions

“Open loop” questions are those that can’t be immediately answered with a “yes” or a “no” — they present a situation that teases the brain like an itch that can’t be scratched. In search of relief your prospects keep reading, and, the name of the game is to keep them engaged. Why else would I pause here to ask you: would you guess that studying blog posts about direct marketing copywriting have been shown to increase future conversion rates 15% or 35%?

Urgency

The answer to the above question is unknown, but one thing for sure is that time sensitive offers are tried and true method to encourage prospects to take action. Last Chance! is a powerful pull that invites, subconsciously, a sense of potential loss. People do crazy things to avoid loss, and that can be your gain. The drawback to emphasizing urgency is that you can’t deploy that too frequently or it loses its power — and of course, you must follow through. If it’s really “last chance” be sure that’s true. Nothing retards a prospect’s interest and willingness to act like seeing the same offer again later.

Don’t underestimate the specific considerations for format, too. For example, postcards must convey both the offer and its benefits succinctly — and still motivate a prospect to take action. By contrast, letters can take pages and pages to sell someone on taking action and in some cases the longer the letter, the better. Maglogs, those hybrid magazine/catalogs, must function like an entertainment magazine but prompt behavior more aligned with catalogs. Get back to basics and “sell the sizzle, not the steak.” Combine your copy with buyer psychology and you’ll be rewarded with stronger response rates.

Citations:

Featured images:

License: Creative Commons image source
License: Creative Commons image source

Katie McCaskey owns a grocery store in Staunton, VA, and is a freelance journalist who writes for Vistaprint Deals, the official provider of Vistaprint coupons for a huge range of personalized marketing products. Katie has covered direct mail and marketing topics for over 10 years.

30 May
2013

What Traditional Marketing Communications Practitioners Can Bring To Digital Marketing

Digital marketing is still a relatively new practice, but it is already proving to be very popular with businesses of all sizes. Digital marketing is often seen as a cheaper alternative to more traditional marketing techniques, results are simple to measure and it can lead to international exposure. However, just because digital marketing is growing in popularity, there are still many reasons why companies should combine digital marketing with traditional marketing techniques. Here are some of the main ways in which traditional marketing communications practitioners can enhance your digital marketing campaigns.

Develop an Integrated Approach

Even if your company is focusing primarily on internet marketing, an effective advertising campaign should take advantage of all of the channels available. A marketing practitioner with both online and offline experience could successfully orchestrate a marketing campaign that takes in online ads, emails and social media at the same time as TV and newspaper coverage, creating a unified approach that promotes the same brand values across the different channels to have an even greater impact.

Reach a Wider Audience

There are many different ways to reach your target audience, and it should be remembered that that not everyone is reachable online. If a large portion of your target audience remains out of reach online, you can incorporate traditional techniques to reach more of your targets. Traditional marketing practitioners will help you to identify the most effective ways to engage with your audience across all the channels, increasing your reach significantly.

Take Relationships Offline

A traditional marketing communications practitioner with experience of organising large events could help you to plan an event for your customers or other businesses in your industry. You may regularly interact with your contacts online, but meeting up in person is a good way to solidify bonds so that they do not remain virtual. After the event, you could go back to communicating mainly via social media, for example, but the relationships will be stronger as a result of the physical meeting.

Use Printed Matter to Reinforce Online Messages

People still like to hold things in their hands, and this can be the case when it comes to your marketing material. Even when customers approach you online through your website and social media channels, they may still want to see a brochure, to hold it in their hands and look through it in their own time. Traditional marketing practitioners with experience of online marketing can manage the whole process, from directing targeted traffic to your website to designing the brochure that reinforces your online message.

Focus on Both Digital & Traditional Marketing

Traditional marketing will remain popular for a long time to come, and there is no reason why you should focus on just online tactics or traditional tactics. It makes more sense for many businesses to focus on a combined approach that enables them to enjoy the best of both worlds and get a good balance, which is something that a marketing communications practitioner can help you to achieve.

As online becomes more saturated and expensive for advertisers and marketers to crack its inevitable that businesses will revert to traditional tactics which in many cases and coming down in price and increasing in effectiveness.

Featured images:

License: Creative Commons image source
License: Creative Commons image source

John McElborough is a guest blogger from Cobb PR Digital Marketing – a Brighton based agency specialising in traditional offline and online marketing and PR.

22 May
2013

What Business Consultants Should Know About Online Marketing

As a consultant, your clients are paying you for one thing and one thing only: to have the knowledge, experience and expertise necessary to take their operations to the top of the business ladder. That’s an extremely tall order in today’s business world, where markets and strategies and external forces change faster than the seasons, and nowhere is it more difficult than in the ever-evolving online sector. If you’re a consultant trying to fully harness the power of the internet for your clients, here are a few things you need to know.

Online Marketing Takes Many Different Forms

When most people think of online marketing, the first images that come to mind are banner advertisements and sponsored search results from Google. While these are important types of online marketing, the truth is that they barely scratch the surface of the internet’s potential when it comes to marketing your business’s products or services. In addition to simply paying for advertisements, there’s a host of other strategies like email marketing, social media marketing, blogging, and search engine optimization, to name just a common few. It’s up to you to decide which ones are right for your client and how to implement them to reach the target market.

Online Marketing Strategies Need To Be Continually Adapted

To add to the complexity of the many of marketing strategies available, new techniques are being developed all the time. As mentioned, the internet is an information medium that changes every single day in response to new technologies and social trends, so a business’s online marketing strategy must reflect that. If your client’s online campaign appears outdated to customers or isn’t using the newest technologies to maximize marketing impact, rest assured that there are competitors out there who are not making those same mistakes. Stay ahead of the curve to avoid being left in the dust.

Tracking the Impact of the Investment Is Everything

While online marketing is one of the least expensive ways to get the word out about your business, it’s still going to cost a substantial amount of time, money, and effort if it is going to be done the right way. Because of that, it’s crucial that your client find some way to track the effectiveness of the marketing campaign and the real return that it is generating for the business. For example, if online marketing is generating lots of page views for the business’s website but not actually leading to additional sales, it’s probably time to scrap certain portions of the campaign, change whatever it is that isn’t working, and focus more on what is working.

Always remember that in online marketing, every detail of every endeavour should be tailored to the specific needs of the client’s business and the specific needs of the customer base. The internet is a very complex but very powerful tool, and the way a business utilizes it can often make the difference between success and failure.

This post was prepared by the team at Naked Business Consultants, who can help you get everything you need to take your business to the next level.

10 May
2013

Calltracks Ltd Unveils Enhanced Visitor Level Call Tracking

UK based supplier of national and international call tracking solutions, Calltracks

Limited, have unveiled their enhanced visitor level call tracking application.

Main

Now you can link your offline marketing to online interactions with ease

London, UK: Calltracks Limited, the market leader in national and international phone

call tracking solutions, has unveiled new software to allow companies to automatically

link online traffic with offline customer interactions.

Calltracks’ enhanced visitor level call tracking reports on each individual visitor to your

website that engages with your company over the phone. By dynamically inserting a

new number for each visitor the software will report when the visitor called, who they

spoke to, if they purchased and the exact value of their purchase(s).

The software will also provide detailed information on the referral path of the caller

including source, medium and keyword that drove the phone call. The software will also

include previous and any subsequent visits that occur.

Stuart Buckley, CEO of Calltracks said: “Visitor level call tracking will not only show

you which products are selling via which source, but you will see the full customer

journey including the online and offline mix. You will be able to drill down right to each

keyword to see exactly how much revenue each one generates, allowing you to optimise

your marketing for revenue and not just for conversions.”

To learn more about the benefits of visitor level call tracking, click here.

About Calltracks Ltd

Calltracks Limited pioneered the call tracking industry in 2004 and have been at the

leading edge of the technology ever since. They continue to develop and expand their

software, to give full visibility on the sales and marketing processes.

2 May
2013

4 Common Affiliate Marketing Mistakes That Newbies Make

Listen to all the “gurus” out there trying to push their latest ebook or software product and you could be led to believe that making money as an affiliate is as easy as falling off a log.

Affiliate marketing can make you money, providing you do it right

Anyone who has ever tried it though has no doubt discovered that affiliate marketing takes a considerable amount of time and effort to really be successful at. However as someone who earns a full-time income as an affiliate marketer, I can tell you that there are mistakes I see being made day after day by newbies.

The purpose of this article is to examine some of the most common mistakes that I see clients of mine making in the hope that you can avoid these pitfalls and get to profitability far faster than you otherwise would have done.

Low Quality Site

It’s easy as pie to slap up a WordPress blog, choose a free theme and then publish some simple 500 word articles containing your affiliate links. Sadly, these sites often fail to “make the grade” for a number of reasons.

Firstly, when a visitor arrives as these low quality sites for the very first time they virtually scream “scam” and cause many people to instantly hit their back button.

But there’s more. These low quality sites do nothing to differentiate themselves from the crowd or offer real value to their visitors. As a result getting traffic can be hard; after all who wants to link to a site like this or share it on social media? Nobody.

My email subscribers get sent a list of highly successful affiliate websites and I can tell you that none of them fall into this “low quality” area. They all have a unique angle, a fantastic design and content that will knock your socks off.

These days, success as an affiliate marketer is all about becoming an authority. Being someone that other people flock to for advice and information. A trusted source of content that is so good that other people want to link to you, mention you in forums and send your content to their friends.

The days of so-called mini sites are really over thanks to the latest changes in the search engine algorithms. These days, if you want to be a successful affiliate, consider creating the very highest quality site you can. Trust me – your bank balance will thank you for it.

Targeting The Wrong Keywords

We all know that selecting the right keywords is essential for drawing significant search engine traffic but all too often I see affiliate marketers either trying to enter markets that are far too competitive or getting greedy and targeting keywords that can take years to rank for.

I began a new affiliate blog in February this year, publishing a small number of posts that not only offer exceptional value to visitors but also target really low-traffic, low-competition keywords. We’re talking keywords with less than 1000 searches a month.

And you know what? That site currently gets more traffic than many of my more established sites that have been around for years and have thousands of high quality links pointing to them.

So take the time to really learn about keyword research. Find out how the pros do it. Then start experimenting. Write some keyword-focused content, build a few good quality links, and try to find your own “sweet spot” based on your experience and skills. Because it’s better to rank number 1 for a less competitive phrase than it is position 250 for a high traffic phrase.

And if competition isn’t enough, also consider what people searching for those phrases really want. All too often I see new affiliate marketers targeting keyword phrases that offer very little value; they’re “informational” keywords rather than “buyer” keywords.

The best keywords to target not only offer low competition but they also target people who are almost ready to buy a product. Keywords involving phrases like “coupon”, “best price” and “review” are all examples of these high-value, buyer keywords you should be focusing your efforts on.

Hidden Affiliate Offers

A few years ago I carried out a simple but effective experiment. I had a site that was getting decent traffic and I knew that the main affiliate offer I was promoting was getting a decent response. The problem was that very few people were actually clicking my affiliate links.

So I redid my homepage (where most of my traffic was arriving) to include a very clear affiliate link. Sales jumped by a factor of 10 in a matter of days.

In other words, don’t try hiding your affiliate links away. Don’t make it hard for people to find them. Don’t be too brazen with your links but also ensure that your visitors can easily find them. Because the more people who see your links, the more people will actually end up clicking them.

One-Hit Traffic Strategy

One final tip I wanted to mention focuses on the subject of traffic. As affiliate marketers many of us rely primarily on the search engines for traffic – perhaps with some Facebook or Twitter marketing, YouTube videos and suchlike thrown in for good measure.

However as you may have experienced, the traffic landscape never stops moving. Search engine algorithms change. New sites are launched. Social media sites change their policies and so on. In other words just because a traffic strategy is working for you right now, doesn’t mean it’ll be working 3 months or 3 years from now.

Your goal, therefore, should be to turn these “one off” traffic strategies into repeat visitors. And the simplest way to do this is to start an email newsletter, and try to funnel as many of your visitors into your newsletter.

In this way you’ll have an ever-growing list of prospects that you can contact at will – to let them know about a new article you’ve published, a great deal you’ve found or even to mention a product that you’re an affiliate for.

In this way you insulate yourself from the vagaries of the search engines as well an allowing you to create income on demand by emailing your list on a regular basis.

What common mistakes do you see affiliate marketers making? Please leave a comment below with your thoughts…

About the Author

Mike has been blogging since the early days of WordPress. He now runs aboutcloudstorage.com where he discusses online security and backing up your computer.

22 April
2013

Calltracks Limited to Speak at the Internet World Exhibition

Leading UK and international call tracking company, Calltracks Limited, are to speak at the Internet World Exhibition. The exhibition is held at London’s Earl’s Court between the 23 – 25th of April.

Main

London, UK: Calltracks Limited, a pioneer and leading supplier of national and international call tracking solutions, are to speak at the forth coming Internet World Exhibition.

Calltracks will be showcasing their products at Internet World

The aim of the talk is to allow Calltracks to bring their areas of expertise to a wide audience. The 10,000 attendees who will be comprised of digital marketers, cloud and hosting companies, content marketers, mobile computing businesses, and social media and SEO specialists, will hear Calltracks speak about their solutions to measuring ROI from phone calls, keywords, SEO, and PPC marketing campaigns.

“It’s all about discovering your cost per sale and return on investment from your marketing,” said Stuart Buckley, CEO of Calltracks. “We have developed some clever ways of measuring analytics, but for my money the obvious one, how many units does this keyword sell, or what items are sold via this pay per click campaign, have never really been explored.

“It’s why our phone call tracking solution, has been designed to fit into the sales process of any business. Should the phone ring, not only will the online or offline source become visible, but we can tell you if that call led to a sale. If a keyword was involved at any stage of the process, we can tell you what the keyword was. PPC campaigns, phone numbers can all be linked to sales. It’s that simple.

“Internet World Exbo is a hot date in anyone’s calendar, and that is why we have chosen to be there.”

Internet World Exhibition has been running for over twenty years and is frequently attended by some of the hottest names in the digital world. Over ten thousand people will attend the event and be greeted by exhibitors who work online. The three days also features workshops, seminars, and events.

To get involved in the exhibition you can visit the site internetworld.co.uk, or follow them on twitter @iw_expo. To learn more about call tracking, you can speak to Calltracks Limited at the event, but if you can’t make it, why not learn more about PPC call tracking by visiting calltracks.com.

About Calltracks Limited

Calltracks began in 2004 and was the brainchild of founder and CEO Stuart Buckley. Since then the company has pioneered phone call tracking solutions to business. They are the only call tracking services provider to offer global call tracking, and can link keywords, PPC and SEO campaigns, and phone calls directly to sales.

31 May 2012 Calltracks Limited Offers Business Solutions to Digital Marketers