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Google-Adwords-Upgraded-URLs  

Google Adwords Upgraded URLs

June 16, 2015 11:34 am Posted by - Leave your thoughts

Earlier this year Google Adwords introduced a new feature to help improve the way you can create and update the landing page URLs on your ads – called Upgraded URLs. Since the release this new Google Adwords feature has been optional, and you could continue to use the old Destination URL format. However, on the 1st July Google Adwords are going…

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Ofcom-UK-Calling  

Ofcom UK Changes

May 15, 2015 2:36 pm Posted by - Leave your thoughts

From 1st July 2015 Ofcom, the UK’s communications regulator, is introducing a new initiative called “UK Calling”. This has been designed to help make call charges clearer to consumer and it brings changes in the way callers are charged for calling; Share Cost, Revenue Share and Premium Rate Number Types in the UK. With this new initiative there are no changes applicable to…

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Static-Callback-Events-in-Google-Analytics  

Create Google Analytics Events for Offline Media

May 11, 2015 12:23 pm Posted by - Leave your thoughts

Feed calls from your offline media and adverts into your Google Analytics account. For Calltracks customers already running visitor level tracking (dynamic numbers) and Google Universal Analytics integration, you will already have a feature enabling you to feed in phone calls from your website as Events. These events can also be set-up as a Goal to track alongside other conversion metrics…

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