by Richard Teahon
Call tracking software can provide highly useful reports for your business. Below are a few reports you may want to see.
Keywords which generate sales
Keywords which sell your product range are invaluable on many levels. This works with both PPC campaigns and organic search results. It can save you money as you can easily determine which keywords are not worth the investment, and make you money as the keywords which lead to sales become obvious.
Phone calls which generate sales
Like keywords, phone calls which lead to sales are another must have report. This report not only shows which calls from online dynamic numbers have led to a sale, but also which offline numbers have too. If you are running extensive offline campaigns such as TV or radio advertising, together with directories and billboards, this report comes into its own.
Social Media generated sales
Just the same as above but you can determine if your Facebook ads sold your product, or if the tweet you sent did the business. If you are selling over social media marketing channels, this report is simply priceless.
Most profitable marketing channels
Most of our clients say once they implemented our call tracking software, they were surprised to see their most expensive products were sold over the phone. Buyers often require more information before they buy, especially for expensive complex products. Sure you buy a scart lead with a mouse click, but a surround cinema system requires a few questions answered first.
Subsequently, once you know your most profitable marketing channel, you can invest in it.
Call tracking can also show you which of your product range is a top seller. Clearly, once you know this you can keep more in stock for future sales and make more cash.
Cost per sale
Cost per sale importance cannot be overstated. Once you have this figure you can work out your return on investment, and once you have this figure you can see how much money you are making from your marketing.
This puts you in a position of power as you can cut the underperformers and invest in the ones which bring in the cash.
Big data is basically an overview on all your online and offline marketing channels, and the mediums which generate enquiries. This information is the true picture of your marketing. This is possible because you can integrate our software with Google Analytics.
As you can see all these reports lead into one another and one of the beauties of our call tracking software is that it allows you to configure the reports as you need them.
If you have trouble isolating demographics, contact us and we’ll show you how to do it.
If you are using a different call tracking supplier, check out our software with what you already have. You’ll be surprised at how much information our call tracking system will give you.
If you liked this article please share it.