If you are using an affiliate marketing network to drive traffic to your website or sell your products and services, call tracking can make your life a lot easier. Unlike a standard web analytic application, call tracking has been designed to provide more information on key areas of your affiliate campaign.
If you could:
- Determine which affiliate source drove traffic to your site
- Determine which pages each affiliate driven visitor looked at
- Track sales by visitor, keyword, and affiliate source
- Determine your ROI from each affiliate source
- Determine your cost per sale from each affiliate source
- Determine which products / services each affiliate driven visitor buys
Would it be helpful?
These metrics are easy to see using call tracking software. This information gives you the knowledge and insight you need to make sound marketing decisions based on what you’re selling from each affiliate source. It also provides a means of keeping track of important accounting information in respect of your affiliate marketing.
Now for the clever bit
If you issue dynamic numbers to your affiliates, and ask them to place the numbers in marketing channels they use to promote your site, you will then be able to glean which affiliate’s phone number drove a call to your business.
Phone calls are considered by many in business to be a stronger lead, and in our experience the more complex, expensive products are proceeded by a phone call before a sale. It is worth remembering that people can’t physically see or feel the product, and often call to obtain information that is not displayed on a website.
And that’s not all. Phone call tracking is not just limited to affiliate marketing, but can be applied to anywhere you can type a phone number. Email campaigns, PPC campaigns, organic SEO, Social Media, are all receptive to dynamic number insertion.
Offline numbers are no problem, so if you have a billboard ad or a TV commercial, we can track the phone numbers for you, allowing you to measure your success.
Get in touch today and we can discuss your requirements. Click here