Solutions Keyword tracking
Know how effective your online campaigns are and find out which particular sources are generating revenue.
Calltracks keyword tracking enables you to monitor which campaigns are generating sales and a return on investment.
We work with your web provider to apply a transparent coding solution to your website with a simple one- time set up.
What are the benefits of keyword tracking?
- Understand exactly which source generates telephone calls
- Differentiate which of your leads were generated by paid advertising or organic searches
- Monitor which keywords convert to offline sales
- Eliminate under performing adverts
- Target your budget to those adverts you know will increase sales
What does it do?
With keyword tracking, you can identify the online sources that are driving visitors to your site and differentiate whether they have come from PPC advertising, organic searches or any other sources of digital marketing.
Understand which keywords perform – and which are a waste of budget – allowing you to invest in those campaigns which drive traffic and increase offline conversions, achieved easily and quickly using the Calltracks interface.
Advanced Tracking
Our cutting edge technology takes your analysis one step further enabling you to identify the online sources that are driving visitors to your site and also differentiate whether they have come from PPC advertising, organic searches or any other sources of digital marketing.
Visitors that click an online advert to your site will see a telephone number which can be linked back to the source of that advert. For example, potential clients clicking through from advert A will see a different telephone number than those clicking through from advert B, identifying exactly which online source generated their telephone call.
Our pioneering solution is controlled quickly and easily using the Calltracks interface and can be used with any online marketing, such as email, PPC or SEO campaigns, online portals and other digital activities.