Solutions Return on investment
Which advertising is bringing in the most revenue and which is wasting budget?
Are you measuring the return on investment of your marketing spend to be able to cut the adverts draining resources?
Calltracks ROI tool enables you to take control of your marketing activities to target your spend where it provides the highest return.
See in real-time how many calls each campaign has generated and which have converted to sale, with vital data such as customer name, date of sale, profit margin, description and the crucial return on investment figure.
Filter the data to show a detailed analysis of single advertisements, campaigns, departments or your overall business based on the role of the user.
- Analyse your campaigns with accurate conversion data
- Find out which campaigns are the most cost effective
- Protect adverts which may only generate few leads but offer a high return on investment
- Cut adverts that do not generate revenue
The information is shown in an easy to read format and is customised for each client. You can assign different access levels for each user so they only see information applicable to their role, ensuring that confidential data is available only to those authorised.
Keyword Tracking
With keyword tracking, you can identify the online sources that are driving visitors to your site and differentiate whether they have come from PPC advertising, organic searches or any other sources of digital marketing.
Understand which keywords perform – and which are a waste of budget – allowing you to invest in those campaigns which drive traffic and increase offline conversions, achieved easily and quickly using the Calltracks interface.
Advanced Tracking
Our cutting edge technology takes your analysis one step further enabling you to identify the online sources that are driving visitors to your site and also differentiate whether they have come from PPC advertising, organic searches or any other sources of digital marketing.
Visitors that click an online advert to your site will see a telephone number which can be linked back to the source of that advert. For example, potential clients clicking through from advert A will see a different telephone number than those clicking through from advert B, identifying exactly which online source generated their telephone call.
Our pioneering solution is controlled quickly and easily using the Calltracks interface and can be used with any online marketing, such as email, PPC or SEO campaigns, online portals and other digital activities.