What do we provide?
Marketing and advertising campaign tracking and reporting.
Campaign analysis
Which adverts are working for me?
The Calltracks system can provide you with reports comparing the number of phone calls per advert and the sales per advert. Our reports can show you at a glance which adverts bring in the most calls and which the higher value sales.
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Conversion rates
How can I tell how many customer calls translate into sales?
The Calltracks system can provide you with your off-line conversion rates. Combined with your online conversion you get the whole conversion picture.
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Accurate Return on Investment data
Optimising sales or optimising return on investment?
The Calltracks system provides the data you need to make an informed decision on which adverts to concentrate on and which to drop.
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Managing online campaigns
How do I optimise my online Pay Per Click bidding? Currently you are only getting half the picture! The Calltracks system can provide you with the full online conversion picture not just the sales completed online.
Peak time prediction
What times should I have people manning the phones? How many people do I need? The Calltracks system can provide you with details on number of calls per hour, duration of each call and average sale per call. Using statistical modelling we can tell you the optimal number of salespeople you need working each hour of the day.
Who is my number 1?
Which of my salespeople are most effective? The Calltracks system can be used to compare the effectiveness of your salesforce, so you know how best to reward your top talent.