Why use Calltracks

Why use Calltracks?

Having initially been designed from the client side our philosophy for Calltracks has always been to make it easy and affordable to understand your phone calls and the sales they generate.

Understand your sales

Many tools and systems try to focus on solely the ‘conversion’ elements – what sources; adverts or keywords make the phone ring. At Calltracks we believe the real key is automatically identifying the outcome of those ‘conversions’ to see whether your phone calls end up becoming sales and allowing you to report on the transactions and the associated revenue / profit – right down to keyword and visitor level.

By optimising your marketing activity for profit, and not just for ‘conversion’, you can truly start to improve your return.
Suitable for all businesses

As well as being developed from the ground up for [Sales Linking], the Calltracks system has also been designed to cater for hierarchical structures to enable call tracking capabilities for small-medium businesses right through to global enterprises.

for small-medium businesses right through to global enterprises

With a variety of access levels and functionality and the ability to give any user information specifically relevant to them, the software enables stakeholders at all levels to benefit from Calltracks – from receptionist through to CEO.

Each user can have a dashboard displaying KPIs relevant to them. All reports are quickly and easily exportable and Calltracks can produce any custom reports you require to give you the data you want in the format you want it. These reports can also be automated to land in your inbox at a time that suits you.
Innovative Development

Our development is driven by continuous research to help our customers achieve their objectives and deliver results. We actively seek feedback from key customers and immerse ourselves in the digital community to bring you the very best analytical products available – including technology that compliments your Calltracks package. We don’t confine you to our interface and can integrate with a myriad of 3rd party systems including your web analytics, A/B testing software and business intelligence tools.

At Calltracks we continue to lead the way in innovation and customer focus to help you achieve your business objectives.

If you want to maximise your Return on Investment – you need a solution that helps you understand where to focus your efforts. This is just one of the benefits of choosing a Calltracks package.

Featured Case Studies

L&C Mortgages

L&C Mortgages is the UK’s leading fee-free mortgage broker. The business was born over 20 years ago, offering fee-free advice over the phone in contrast to most other brokers who offered face to face advice and charged a fee for their service. They use Calltracks to assist them to pull into data to their Analytics platform to get a complete dashboard view of their online frontend performance but also to gain a greater understanding of their offline performance too.

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Sandown Group

Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.

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Richmond Motor Group

The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.

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Renault Retail Group

Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.

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Fresh Tracks

Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.

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T W White & Sons

T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.

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Avery Healthcare

Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.

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Why use Calltracks