Automotive call tracking: do you know which channels make your phones ring?
You could easily be spending too much money on the wrong traffic. You need to know where your customers come from and what generates your best leads. Calltracks' automotive analytics can help!
Calltracks will provide you with these tools, offering:
Digital marketing insights to maximise ROI.
Specific attribution insights.
Breakdown enquiries at a campaign level.
Clear visibility of your best sales channel or lead channel.
Track customer visits and understand their unique journey.
Make it simple, flexible and open to all departments.
The Calltracks tracking and reporting system has been developed for over 10 years, working with the biggest, most innovative and demanding dealer groups in the country. Our call tracking software helps your teams find the answers they need in order to grow the business. It is not a one-size-fits-all approach, but a powerful platform that is tailored to your specific automotive call tracking needs.
There are also those hard to find calls that are tracked in the system, which you want to deal with efficiently.
Over 50% of sales enquiries go astray, and half of those that are answered are not dealt with effectively. It's costing dealerships lots of money and often goes un-managed. With Calltracks' automotive call tracking, you can turbo-charge your call efficiency.
The ‘bad’ calls include these four situations where:
- The call goes unanswered
- A message is not given to the sales team.
- The call is badly handled (‘its sold’) and opportunities are lost
- No insight at dealer level when an appointment is made centrally and the dealer has no insight or simple background on the customer history