Automotive industry expert Ian Godbold shares his secrets to finding ‘Quality Leads’ and being ahead of the pack when it comes to selling cars

September 22, 2022 12:53 pm Posted by - Leave your thoughts

Most average dealers might focus on clicks for their lead tracking but average has never been good enough for Ian Godbold. Ian has always been at the forefront of new technology, working on attribution models well before Google came up with their ideas. Ian recently started his own consultancy so we sat him down to find out why he’s beating…

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What is call tracking and why you need it?

September 5, 2022 1:03 pm Posted by - Leave your thoughts

We all do online research before making a purchase but for more valuable items we also want to speak to the business on the phone. If your business receives calls from customers you probably need call tracking. Web analytics software will not track your phone calls and you really need a complete view of your customer data to make the…

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GA4 is here: Are you ready and set NOW?

July 26, 2022 12:42 pm Posted by - Leave your thoughts

If you or your agency are not aware of Google Analytics 4 (GA4) it is something you need to look at now. Running GA4 alongside your current Universal Analytics (UA) account will ensure you get a year of history at switchover and give you the chance to learn and refine your data. Setting up your call tracking data in GA4…

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