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Given that 75 percent of internet users never click past the first page of their search results, you can understand why getting onto the first page of Google can be crucial to businesses trying to find new customers. To get to there you might to improve your search engine optimisation, SEO. It is what can determine the level of traffic…
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According to the Gartner 2022 CMO Spend and Strategy Survey, marketing budgets have started to bounce back and are now 9.5% of total company revenue in 2022, up from 6.4% in 2021. That’s nearly a 50% uplift but it does not take us right back to pre-pandemic levels of over 11%. So, while there is increased confidence there is an…
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The Calltracks team recently attended the MeasureCamp London event to hear business leaders give their insights into the world of analysis and data. We really wanted to find out their perspective on sales calls and call tracking. Customer service calls have been in the news recently with ‘This is Money’ kicking off a campaign about customer service wait times and…
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MeasureCamp London is returning this year and Calltracks will be sponsoring the event for the 10th year in a row since its 2012 inception. For the first time since the pandemic the event is returning to the physical world with an IN PERSON event at etc.venues Fenchurch Street on the 14th of May! What is MeasureCamp? It is THE event…
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L&C Mortgages is the UK’s leading fee-free mortgage broker. The business was born over 20 years ago, offering fee-free advice over the phone in contrast to most other brokers who offered face to face advice and charged a fee for their service. They use Calltracks to assist them to pull into data to their Analytics platform to get a complete dashboard view of their online frontend performance but also to gain a greater understanding of their offline performance too.
Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.
The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.
Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.
Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.
T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.
Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.
