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It’s that time of year again. The soothsayers will be looking into their crystal balls and the naysayers will be spreading their clouds of gloom. Whether you have a forecaster, medium, psychic, palm reader or Jedi master, you will be using your best predictions to make your plans, budgets and forecasts for the year ahead. Do you use your best…
Read MoreGive credit – where credit is due! Did the 6 pints of lager lead to the hangover or was it the pint of water you drank just before going to bed? This seems like a dumb question but based upon the rules of last click attribution the hangover would be deemed to be the result of the water, and not…
Read MoreCalltracks Academy: Lesson 4. Look into the chasm for more ready-to-buy customers. Your ready-to-buy customers are falling into a massive chasm and they can disappear forever without a trace. Stuart and the team have been speaking recently about a big issue we call ’24 hours before CRM’. All good dealers have a robust process to manage all their web enquiries…
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Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.
The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.
Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.
Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.
T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.
Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.
