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Give credit – where credit is due!

October 23, 2018 3:04 pm Posted by - Leave your thoughts

Give credit – where credit is due! Did the 6 pints of lager lead to the hangover or was it the pint of water you drank just before going to bed?  This seems like a dumb question but based upon the rules of last click attribution the hangover would be deemed to be the result of the water, and not…

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Calltracks Academy: Lesson 4.

August 14, 2018 10:15 am Posted by - Leave your thoughts

Calltracks Academy: Lesson 4.  Look into the chasm for more ready-to-buy customers. Your ready-to-buy customers are falling into a massive chasm and they can disappear forever without a trace. Stuart and the team have been speaking recently about a big issue we call ’24 hours before CRM’.   All good dealers have a robust process to manage all their web enquiries…

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Calltracks Academy: Lesson 3.

July 9, 2018 11:17 am Posted by - Leave your thoughts

Calltracks Academy:  Lesson 3.  Not all call tracking does these 5 things. 1                Show which channels and keywords bring in the money (not leads but sales). 2                Help you convert more web traffic into phone calls. 3                Increase phone call impact by instantly putting customers and operators on the same page. 4                Track and record all calls, and make sure…

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