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Local SEO and NAP Consistency

October 28, 2019 2:59 pm Posted by - Leave your thoughts

Local SEO and NAP consistency are vital to your firm’s search visibility. 80% of consumers use search engines to find local information. Businesses that don’t optimise their online presence for local search thus risk missing out on a large proportion of their potential customers.  This guide highlights the importance of local SEO and NAP consistency in particular, providing practical tips…

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Inbound vs. Outbound Marketing

October 25, 2019 9:59 am Posted by - Leave your thoughts

If you’re a marketer or work in a business, then you’ve most likely heard your coworkers using the terms inbound and outbound marketing. Whilst these may seem like nothing more than corporate buzzwords, it’s important that employees in contemporary business environments understand their meaning and the differences between them. Our article will guide you through inbound and outbound marketing techniques,…

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What Is Multi-Channel Attribution?

August 21, 2019 1:44 pm Posted by - Leave your thoughts

For most companies in 2019, the typical customer journey involves many different online and offline touchpoints that ultimately influence prospects to purchase or convert. It is vital to understand which touchpoints were responsible for a given conversion and how much credit to assign to each of them – multi-channel attribution is the process of figuring out this information. This type…

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