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What Is Multi-Channel Attribution?

August 21, 2019 1:44 pm Posted by - Leave your thoughts

For most companies in 2019, the typical customer journey involves many different online and offline touchpoints that ultimately influence prospects to purchase or convert. It is vital to understand which touchpoints were responsible for a given conversion and how much credit to assign to each of them – multi-channel attribution is the process of figuring out this information. This type…

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Time for Predictions – 5 Ways of Winning with Call Tracking

December 19, 2018 1:32 pm Posted by - Leave your thoughts

It’s that time of year again. The soothsayers will be looking into their crystal balls and the naysayers will be spreading their clouds of gloom.  Whether you have a forecaster, medium, psychic, palm reader or Jedi master, you will be using your best predictions to make your plans, budgets and forecasts for the year ahead. Do you use your best…

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