Amazon Echo Dot Smart Speaker  

What Is Speech Recognition Software?

December 9, 2019 9:20 am Posted by - Leave your thoughts

It’s highly likely that you’ll have encountered some form of speech recognition software, even if you don’t realise it. This useful software has applications in many different areas: it has been used for years to transcribe consultations into medical records and to handle incoming calls in customer support (more recently, it’s been used to create virtual assistants like Amazon Alexa).…

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Google Ads Call Extensions

December 9, 2019 9:05 am Posted by - Leave your thoughts

Google Ads call extensions are an excellent way to encourage search users to ring your business and convert. According to research conducted by Google, 70% of users click on call extensions directly to ring up businesses using the click-to-call function. This guide will take you through what call extensions are, why they’re important to PPC, how to set them up,…

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Google Maps on Smartphone  

Local SEO and NAP Consistency

October 28, 2019 2:59 pm Posted by - Leave your thoughts

Local SEO and NAP consistency are vital to your firm’s search visibility. 80% of consumers use search engines to find local information. Businesses that don’t optimise their online presence for local search thus risk missing out on a large proportion of their potential customers.  This guide highlights the importance of local SEO and NAP consistency in particular, providing practical tips…

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