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How NOT to lose in social media’s expensive online auction

June 23, 2021 3:31 pm Posted by - Leave your thoughts

The cost of traditional media, broadcast media and print, has been steadily declining over the last year. In the UK, TV advertising spend has fallen by around 13% in the period after the COVID-19 outbreak. The various lockdowns mean channels such as ITV are missing much of their regular income from sports and live entertainment media sales. ITV is fighting…

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Why your ad spend is more at risk than ever…

June 10, 2021 1:06 pm Posted by - Leave your thoughts

The Automotive Retail Industry has been forced to adapt to the pandemic and an increasing number of dealerships are investing in their digital space. This could be by increasing online ad spend, updating their website or UI to make the customer’s online experience easier, or investing in software to optimise their omni-channel digital marketing. These changes should be more than…

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Data: Why it’s time to trust the facts…

May 27, 2021 11:08 am Posted by - Leave your thoughts

The Pandemic Problem. The world has changed immeasurably since the onset of the COVID-19 pandemic and, online, it isn’t only the way we work that has been impacted. The way we shop, move house, buy a car and more, as a result of multiple lockdowns, has forced businesses to adapt with varying levels of success. One of the biggest problems…

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