There can be no doubts that the importance of phone call tracking has gained serious momentum over the last few years.
As you are probably aware nearly half of business conducted on the World Wide Web was closed over the phone. The humble telephone is still a valuable business tool simply because it facilitates a real conversation between two people.
This realisation has not been lost on the business world and this is the main driver for phone call tracking, which is more in demand than ever before.
This is why we feel marketers and business owners will benefit from the integration of phone call data into Google Analytics, especially as the full reporting capabilities for mouse clicks including goals, events, and custom reporting is possible for phone calls making the two metrics comparable.
This will undoubtedly shed new light on marketing campaigns especially for SEO agencies which have been focusing on click throughs for keywords.
We are also happy to help with the setting up of custom reporting for both Google Analytics and our stand alone software, so if there is something you want to do with the reporting tools and you are unsure how to do it, please contact us and we will help.
We recently enabled custom reporting for a travel company which allowed them to count a phone call to their business which lasted longer than four minutes.
Find out about the Google Analytic integration together with custom reports by contacting us today.Tags: call tracking, google analytics
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This post was written by Richard