You may have noticed that sometimes when you try and call a number from an email signature using click to call it doesn’t work.
Like me, you’ve probably found it frustrating to say the least. More importantly however, your own customers who may well be experiencing the same problems when they try using the click to call option from your emails they have received. This can cost you money especially if the email they have received is a promotional one.
One of the first rules of business is to make it easy for your customers and clients to buy.
Here is a simple solution to the problem of enabling click to call from emails.
- Step 1 – Remove the brackets and the zero.
- Step 2 – Celebrate
This will enable a smartphone to dial the number.
So for example, a phone number such as +44 (0) 203 199 9000 cannot be interpreted by a smartphone. The same number without the zero or the brackets can.
Thus +44 203 199 9000 is smartphone friendly.
Of course once you are showing smartphone friendly click to call numbers, you can then start to receive calls.
If you make the number a dynamic number, you can track all the calls you receive by email. From the information you can work out whether these email generated phone calls are leading to sales.Tags: call tracking, click to call, dynamic numbers
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This post was written by Richard