Data: Why it’s time to trust the facts…

May 27, 2021 11:08 am Published by Leave your thoughts
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The Pandemic Problem.

The world has changed immeasurably since the onset of the COVID-19 pandemic and, online, it isn’t only the way we work that has been impacted. The way we shop, move house, buy a car and more, as a result of multiple lockdowns, has forced businesses to adapt with varying levels of success.

One of the biggest problems faced by businesses is an influx of digital enquiries. Given 25% of leads never make it into any CRM system, there is a massive waste of potential custom, and worst of all, it’s completely unnecessary.

Even since the easing of the UK lockdown, as of writing, consumers are still approaching retail cautiously and whether this trend is expected to continue into the future is unpredictable. 

Uncertain times call for a business to achieve adaptability, able to respond to the changes in consumer behaviour, without taking huge losses.

Hybrid Retail: What CAN we expect?

One thing that we do know, is that far more people are now comfortable spending money online. Over a quarter of UK adults (28%) say they’ve been spending more online, and a third (32%) say they intend to make more use of online shopping as it becomes a preference over a necessity.

A customer, may however, go in-store to return items, dipping in and out of the online framework, making CRM data harder to gather. So what can you do to set your business up for the future of Hybrid Retail?

Trust the Facts 

Given the changes, everything you knew about marketing, and how to attract, inform and close leads, has changed. Organisations should be reviewing the new learnings from the last year and finding new ways to approach marketing.

This is where call tracking comes in – it enables companies to move away from engrained marketing prejudices to clarity, certainty and data, so they can base decisions upon facts. Call tracking provides you with vast amounts of this data to improve the efficiency of your marketing AND helps plug the gap causing lost leads as well.

Call Tracking just tells me how many calls we get?

This is a common misconception and call tracking software, like Calltracks, has come a long way since the early days. It’s no longer just the call, it’s the entire customer journey. From the very first page they view, we track the journey to the second allowing you to easily see which page, ad, image stimulated a call. This can help you optimise your entire marketing strategy.

Also call recording can help you improve the customer service experience and train your sales team. Voice analytics and AI are being incorporated to gather even more data, such as valuable phrases, buying intent and full transcripts of calls.

There’s so much more but you’re already on our website, so have a look around and learn even more about the capabilities of call tracking and how it can be incorporated into your business.

Data-driven software will become critical tools for businesses, in a range of industries, looking to thrive in the years ahead as the world traverses its global recovery. Calltracks isn’t the worse place to start.

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This post was written by nick frost

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