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Track Your Offline Phone Numbers for Profitability

April 2, 2013 10:00 am Posted by - Comments Off on Track Your Offline Phone Numbers for Profitability

Though we have offered you plenty of content on how phone call tracking can be applied to online campaigns, call tracking can also track phone calls generated form offline phone numbers as well. In the video below, Paul Manning talks about how they saved £6,000 per year by identifying their return on investment from Directory Enquiries was poor. Tracking offline…

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Optimise your PPC Campaigns Using Phone Call Tracking Analytics

March 25, 2013 9:00 am Posted by - Comments Off on Optimise your PPC Campaigns Using Phone Call Tracking Analytics

Phone call tracking analytics will help you optimise your PPC campaigns faster. Though call tracking conjures images of identifying call sources there is a lot more to it than that.  And by using it in conjunction with your PPC campaign, you will be able to fine tune your campaigns much faster than if you were relying on conventional testing and…

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How Call Tracking Resolves the eBay vs. Google Conflict

March 20, 2013 8:29 am Posted by - Comments Off on How Call Tracking Resolves the eBay vs. Google Conflict

For those of you who don’t know, eBay has recently published the results of a study it performed into paid search. eBay concluded that paid search was a waste of time for big brands as they received clicks due to the strength of their brand organically and through other marketing channels. An eBay spokesperson said: “The test methodology used in…

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