How-to

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Make the most from your Google Analytics

November 24, 2015 9:13 am Posted by - Leave your thoughts

If you’re running an online business it’s highly likely you have Google Analytics installed to help track your online performance. Google Analytics is a free but powerful marketing tool and a basic setup can be easily implemented on most websites – especially with tools such as Google Tag Manager. Out-of-the-box Google Analytics will provide you with a variety of reports…

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Google Adwords Upgraded URLs

June 16, 2015 11:34 am Posted by - Leave your thoughts

Earlier this year Google Adwords introduced a new feature to help improve the way you can create and update the landing page URLs on your ads – called Upgraded URLs. Since the release this new Google Adwords feature has been optional, and you could continue to use the old Destination URL format. However, on the 1st July Google Adwords are going…

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Guide to set-up call tracking  

A simple guide to set-up call tracking (with video)

October 7, 2014 11:27 am Posted by - Leave your thoughts

One of the most frequent questions I get asked by potential customers is “how easy is it to set-up call tracking?”. Before I show you how simple it is, I must first explain that there are essentially two types of inbound call tracking options you can have in your marketing arsenal – which you can use separately, or together.  …

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