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Google Performance Max – What’s new?

April 11, 2022 1:12 pm Posted by - Leave your thoughts

In 2021 Google announced a new type of campaign would become available to advertisers; Google Performance Max (PMax). PMax allows advertisers to display ads throughout the entirety of Google’s network including Display, Search, Maps, Discover Feed, YouTube, Gmail and the Shopping Ad Inventory. All from one campaign. Using fully automated targeting the all-in-one hybrid model is further indication of the…

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Why your ad spend is more at risk than ever…

June 10, 2021 1:06 pm Posted by - Leave your thoughts

The Automotive Retail Industry has been forced to adapt to the pandemic and an increasing number of dealerships are investing in their digital space. This could be by increasing online ad spend, updating their website or UI to make the customer’s online experience easier, or investing in software to optimise their omni-channel digital marketing. These changes should be more than…

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Create Google Analytics Events for Offline Media

May 11, 2015 12:23 pm Posted by - Leave your thoughts

Feed calls from your offline media and adverts into your Google Analytics account. For Calltracks customers already running visitor level tracking (dynamic numbers) and Google Universal Analytics integration, you will already have a feature enabling you to feed in phone calls from your website as Events. These events can also be set-up as a Goal to track alongside other conversion metrics…

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