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GA4 is here: Are you ready and set NOW?

July 26, 2022 12:42 pm Posted by - Leave your thoughts

If you or your agency are not aware of Google Analytics 4 (GA4) it is something you need to look at now. Running GA4 alongside your current Universal Analytics (UA) account will ensure you get a year of history at switchover and give you the chance to learn and refine your data. Setting up your call tracking data in GA4…

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Google Performance Max – What’s new?

April 11, 2022 1:12 pm Posted by - Leave your thoughts

In 2021 Google announced a new type of campaign would become available to advertisers; Google Performance Max (PMax). PMax allows advertisers to display ads throughout the entirety of Google’s network including Display, Search, Maps, Discover Feed, YouTube, Gmail and the Shopping Ad Inventory. All from one campaign. Using fully automated targeting the all-in-one hybrid model is further indication of the…

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Why your ad spend is more at risk than ever…

June 10, 2021 1:06 pm Posted by - Leave your thoughts

The Automotive Retail Industry has been forced to adapt to the pandemic and an increasing number of dealerships are investing in their digital space. This could be by increasing online ad spend, updating their website or UI to make the customer’s online experience easier, or investing in software to optimise their omni-channel digital marketing. These changes should be more than…

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