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Call tracking is the process of measuring the success of marketing efforts on lead generation and sales performance. If a business is outside basic ecommerce and online form conversions, it can be difficult to track which marketing methods are generating the best ROI. It’s easy to track visitors to your website, with digital analytics we can identify organic visits, page…
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From 1st July 2015 Ofcom, the UK’s communications regulator, is introducing a new initiative called “UK Calling”. This has been designed to help make call charges clearer to consumer and it brings changes in the way callers are charged for calling; Share Cost, Revenue Share and Premium Rate Number Types in the UK. With this new initiative there are no changes applicable to…
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If a potential customer is interested in purchasing a product or service from your business, and they are currently browsing on their smartphone, chances are they will want to use “Click-to-Call”. As Google’s research explains: “52% of mobile searchers find ‘the call button’ useful”, so you better sit up and pay attention. When many people refer to “Click-to-Call”, including Google…
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L&C Mortgages is the UK’s leading fee-free mortgage broker. The business was born over 20 years ago, offering fee-free advice over the phone in contrast to most other brokers who offered face to face advice and charged a fee for their service. They use Calltracks to assist them to pull into data to their Analytics platform to get a complete dashboard view of their online frontend performance but also to gain a greater understanding of their offline performance too.
Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.
The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.
Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.
Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.
T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.
Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.
