Google Performance Max – What’s new?

April 11, 2022 1:12 pm Posted by - Leave your thoughts

In 2021 Google announced a new type of campaign would become available to advertisers; Google Performance Max (PMax). PMax allows advertisers to display ads throughout the entirety of Google’s network including Display, Search, Maps, Discover Feed, YouTube, Gmail and the Shopping Ad Inventory. All from one campaign. Using fully automated targeting the all-in-one hybrid model is further indication of the…

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Call tracking vs Google’s forwarding numbers

March 16, 2022 11:00 am Posted by - Leave your thoughts

Your Google Ads account can provide you with forwarding numbers. Whilst useful for gaining insights into a campaign’s basic success, they don’t give all the metrics that data-driven marketers need to optimise their marketing. Google’s call forwarding service provides information such as the duration of calls and the area code of callers. This data barely scratches the surface compared to…

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Case Studies: What Calltracks can do for your business

February 25, 2022 2:13 pm Posted by - Leave your thoughts

Call tracking will benefit a wide variety of businesses from SMBs through to Global Enterprises, across many different industries. Here are some of our clients, from a range of sectors, and how they have benefitted from our software; L&C Mortgages L&C Mortgages is the UK’s leading fee-free mortgage broker. They offer financial advice over the phone and use Calltracks to extract…

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