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Attribution is NOT the biggest issue

April 17, 2018 2:58 pm Posted by - Leave your thoughts

Attribution is NOT the biggest issue There are some quick and easy wins you should put in place before trying to find a solution to the very complex attribution puzzle.  I don’t want to disagree with a lot of very smart marketeers but there are some simple, bigger and more fundamental problems that most dealers should fix first. My solution…

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Keep your phones safe from malicious attacks

April 3, 2018 9:17 am Posted by - Leave your thoughts

Keep your phones safe from malicious attacks Interview with Stuart Buckley in February 2018 issue of Auto Retail Profit. Hackers have found a new way to target companies, with sophisticated systems able to put your phone system out of action The list of notable cyber-attacks in the last few years is notable, and growing all the time, with ‘Wannacry’, ‘Bad…

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Focus on improving your conversion percentage

March 26, 2018 3:28 pm Posted by - Leave your thoughts

Focus on improving your conversion percentage An interview with Stuart Buckley taken from the February 2018 issue of Auto Retail Bulletin. Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing to do…

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