Businesswoman check data in smartphone and tablet  

Attribution and Why It Matters

January 28, 2022 1:15 pm Posted by - Leave your thoughts

Whilst most salesmen would like to believe every over-the-phone sale they have ever made is a result of their brilliance, the marketing team most likely helped make that call happen. Especially true for considered purchases. Found in industries like automotive, travel and agency work, customers make their final decision on high-ticket items over the phone. Marketing teams spend a lot…

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Call Tracking is just as important for small business…

January 13, 2022 12:17 pm Posted by - Leave your thoughts

With business’ digital expansion seemingly never-ending, and the ability to do most of your retail shopping online, it can sometimes be easy to forget about your phone. However the majority of sales and leads, especially in key sectors, are acquired through calls. Knowing where each lead comes from, how much it costs and how qualified it is, can be the…

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