MeasureCamp London is Back!

April 20, 2022 12:46 pm Posted by - Leave your thoughts

MeasureCamp London is returning this year and Calltracks will be sponsoring the event for the 10th year in a row since its 2012 inception. For the first time since the pandemic the event is returning to the physical world with an IN PERSON event at etc.venues Fenchurch Street on the 14th of May! What is MeasureCamp? It is THE event…

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Google Performance Max – What’s new?

April 11, 2022 1:12 pm Posted by - Leave your thoughts

In 2021 Google announced a new type of campaign would become available to advertisers; Google Performance Max (PMax). PMax allows advertisers to display ads throughout the entirety of Google’s network including Display, Search, Maps, Discover Feed, YouTube, Gmail and the Shopping Ad Inventory. All from one campaign. Using fully automated targeting the all-in-one hybrid model is further indication of the…

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Call tracking vs Google’s forwarding numbers

March 16, 2022 11:00 am Posted by - Leave your thoughts

Your Google Ads account can provide you with forwarding numbers. Whilst useful for gaining insights into a campaign’s basic success, they don’t give all the metrics that data-driven marketers need to optimise their marketing. Google’s call forwarding service provides information such as the duration of calls and the area code of callers. This data barely scratches the surface compared to…

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