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Click-to-Call. The Unsung Call-to-Action

July 6, 2021 4:15 pm Posted by - Leave your thoughts

What’s Click-to-Call? At it’s most simple, click-to-call is exactly what it says on the tin, a clickable button on a website, or as the call-to-action of a paid/organic ad. Click-to-call is one of the most effective calls-to-action you can use and we want to explain why; The first and most crucial point… it’s what people want! Google’s research found that…

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How NOT to lose in social media’s expensive online auction

June 23, 2021 3:31 pm Posted by - Leave your thoughts

The cost of traditional media, broadcast media and print, has been steadily declining over the last year. In the UK, TV advertising spend has fallen by around 13% in the period after the COVID-19 outbreak. The various lockdowns mean channels such as ITV are missing much of their regular income from sports and live entertainment media sales. ITV is fighting…

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