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Attribution is NOT the biggest issue There are some quick and easy wins you should put in place before trying to find a solution to the very complex attribution puzzle. I don’t want to disagree with a lot of very smart marketeers but there are some simple, bigger and more fundamental problems that most dealers should fix first. My solution…
Read MoreKeep your phones safe from malicious attacks Interview with Stuart Buckley in February 2018 issue of Auto Retail Profit. Hackers have found a new way to target companies, with sophisticated systems able to put your phone system out of action The list of notable cyber-attacks in the last few years is notable, and growing all the time, with ‘Wannacry’, ‘Bad…
Read MoreFocus on improving your conversion percentage An interview with Stuart Buckley taken from the February 2018 issue of Auto Retail Bulletin. Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing to do…
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Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.
The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.
Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.
Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.
T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.
Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.
