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Focus on improving your conversion percentage An interview with Stuart Buckley taken from the February 2018 issue of Auto Retail Bulletin. Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing to do…
Read MoreMonitor and own the telephone experience An interview with Stuart Buckley in December 2017 issue of Auto Retail Bulletin. Something that seems to get forgotten all too often is that the leads we work so hard to generate are all actual people, and most of them have a short attention span and fuse when it comes to picking up the…
Read MoreAre your leads slipping through the net? Interview with Stuart Buckley in October 2017 issue of AutoRetail. Despite the relative quietness of the automotive retail industry as we head into the heart of Q4, I believe that the opportunities are still out there, but too many are slipping through the net. Research has shown recently that only around 50% of sales…
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L&C Mortgages is the UK’s leading fee-free mortgage broker. The business was born over 20 years ago, offering fee-free advice over the phone in contrast to most other brokers who offered face to face advice and charged a fee for their service. They use Calltracks to assist them to pull into data to their Analytics platform to get a complete dashboard view of their online frontend performance but also to gain a greater understanding of their offline performance too.
Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.
The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.
Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.
Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.
T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.
Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.
