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Focus on improving your conversion percentage

March 26, 2018 3:28 pm Posted by - Leave your thoughts

Focus on improving your conversion percentage An interview with Stuart Buckley taken from the February 2018 issue of Auto Retail Bulletin. Talking to the industry recently, there has been a lot of discussion about how times are tough, and how cutbacks might be needed. The motor trade is pulling back on marketing – it is an easy thing to do…

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Monitor and own the telephone experience

March 7, 2018 5:22 pm Posted by - Leave your thoughts

Monitor and own the telephone experience An interview with Stuart Buckley in December 2017 issue of Auto Retail Bulletin. Something that seems to get forgotten all too often is that the leads we work so hard to generate are all actual people, and most of them have a short attention span and fuse when it comes to picking up the…

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Are your leads slipping through the net?

February 23, 2018 9:54 am Posted by - Leave your thoughts

Are your leads slipping through the net? Interview with Stuart Buckley in October 2017 issue of AutoRetail. Despite the relative quietness of the automotive retail industry as we head into the heart of Q4, I believe that the opportunities are still out there, but too many are slipping through the net. Research has shown recently that only around 50% of sales…

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