Google Ads Call Extensions

December 9, 2019 9:05 am Posted by - Leave your thoughts

Google Ads call extensions are an excellent way to encourage search users to ring your business and convert. According to research conducted by Google, 70% of users click on call extensions directly to ring up businesses using the click-to-call function. This guide will take you through what call extensions are, why they’re important to PPC, how to set them up,…

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Google Maps on Smartphone  

Local SEO and NAP Consistency

October 28, 2019 2:59 pm Posted by - Leave your thoughts

Local SEO and NAP consistency are vital to your firm’s search visibility. 80% of consumers use search engines to find local information. Businesses that don’t optimise their online presence for local search thus risk missing out on a large proportion of their potential customers.  This guide highlights the importance of local SEO and NAP consistency in particular, providing practical tips…

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Inbound vs. Outbound Marketing

October 25, 2019 9:59 am Posted by - Leave your thoughts

If you’re a marketer or work in a business, then you’ve most likely heard your coworkers using the terms inbound and outbound marketing. Whilst these may seem like nothing more than corporate buzzwords, it’s important that employees in contemporary business environments understand their meaning and the differences between them. Our article will guide you through inbound and outbound marketing techniques,…

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