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Attribution. A short guide.

August 6, 2021 11:16 am Posted by - Leave your thoughts

You would probably want to know which ad generated a sale! But what if you wanted to know; exactly when the customer started getting interested in buying, how long they decided to explore the market, whether they nearly went to a competitor or which exact section of your website made them decide buy your product. There can potentially be hundreds…

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Click-to-Call. The Unsung Call-to-Action

July 6, 2021 4:15 pm Posted by - Leave your thoughts

What’s Click-to-Call? At it’s most simple, click-to-call is exactly what it says on the tin, a clickable button on a website, or as the call-to-action of a paid/organic ad. Click-to-call is one of the most effective calls-to-action you can use and we want to explain why; The first and most crucial point… it’s what people want! Google’s research found that…

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