Tag Archive: adwords

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Google Ads Upgraded URLs

June 16, 2015 11:34 am Posted by - Leave your thoughts

Earlier this year Google Ads introduced a new feature to help improve the way you can create and update the landing page URLs on your ads – called Upgraded URLs. Since the release this new Google Ads feature has been optional, and you could continue to use the old Destination URL format. However, on the 1st July Google Ads are going…

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Common mistakes in PPC campaigns

March 27, 2012 1:31 pm Posted by - Leave your thoughts

As with Facebook and Twitter marketing many people are jumping into pay per click (PPC) marketing without really planning their campaign. Just because the concept seems simple the same amount of time, effort and planning should be put into campaigns on line as you do those for tv, radio and print otherwise they won’t be successful. When it’s coming to…

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When Google goes bad

March 20, 2012 8:21 am Posted by - Leave your thoughts

Despite the London Organising Committee of the Olympic Games (LOCOG) promising a crackdown on any brands that breach its advertising restrictions, including bidding against trademarks and AdWords it hasn’t prevented people playing the system and winning. Google recently admitted that ads for Olympic tickets, cannabis and fake ID have all been found to be appearing in the paid for advertising…

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