Tag Archive: analytics

Google-Adwords-Upgraded-URLs  

Google Adwords Upgraded URLs

June 16, 2015 11:34 am Posted by - Leave your thoughts

Earlier this year Google Adwords introduced a new feature to help improve the way you can create and update the landing page URLs on your ads – called Upgraded URLs. Since the release this new Google Adwords feature has been optional, and you could continue to use the old Destination URL format. However, on the 1st July Google Adwords are going…

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Static-Callback-Events-in-Google-Analytics  

Create Google Analytics Events for Offline Media

May 11, 2015 12:23 pm Posted by - Leave your thoughts

Feed calls from your offline media and adverts into your Google Analytics account. For Calltracks customers already running visitor level tracking (dynamic numbers) and Google Universal Analytics integration, you will already have a feature enabling you to feed in phone calls from your website as Events. These events can also be set-up as a Goal to track alongside other conversion metrics…

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Why should you use Click-to-Call  

Why should you use Click-to-Call?

August 13, 2014 10:56 am Posted by - 1 Comment

If a potential customer is interested in purchasing a product or service from your business, and they are currently browsing on their smartphone, chances are they will want to use “Click-to-Call”. As Google’s research explains: “52% of mobile searchers find ‘the call button’ useful”, so you better sit up and pay attention. When many people refer to “Click-to-Call”, including Google…

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