Tag Archive: ppc

How-does-call-tracking-work  

How Does Call Tracking Work?

September 7, 2015 11:30 am Posted by - Leave your thoughts

Call tracking is the process of measuring the success of marketing efforts on lead generation and sales performance. If a business is outside basic ecommerce and online form conversions, it can be difficult to track which marketing methods are generating the best ROI. It’s easy to track visitors to your website, with digital analytics we can identify organic visits, page…

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Google-Adwords-Upgraded-URLs  

Google Adwords Upgraded URLs

June 16, 2015 11:34 am Posted by - Leave your thoughts

Earlier this year Google Adwords introduced a new feature to help improve the way you can create and update the landing page URLs on your ads – called Upgraded URLs. Since the release this new Google Adwords feature has been optional, and you could continue to use the old Destination URL format. However, on the 1st July Google Adwords are going…

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Why should you use Click-to-Call  

Why should you use Click-to-Call?

August 13, 2014 10:56 am Posted by - 1 Comment

If a potential customer is interested in purchasing a product or service from your business, and they are currently browsing on their smartphone, chances are they will want to use “Click-to-Call”. As Google’s research explains: “52% of mobile searchers find ‘the call button’ useful”, so you better sit up and pay attention. When many people refer to “Click-to-Call”, including Google…

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