Tag Archive: ppc

 

Target Tablets for Better PPC Conversion Rates and Revenue

January 16, 2013 11:38 am Posted by - Comments Off on Target Tablets for Better PPC Conversion Rates and Revenue

According to a new report by Kenshoo, tablets are second only to desktop computing in terms of conversion rates and revenue generated last year. In 2012, Tablets accounted for almost twenty percent of UK paid search clicks.  Smartphones managed a mere 13%. In addition, in terms of conversions and revenue tablets generated 18.31% and 21.27% respectively. This makes them second…

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Call Tracking and Big Data

January 11, 2013 10:01 am Posted by - Comments Off on Call Tracking and Big Data

Despite Mayan predictions 2012 did not see the end of the world.  What it did bring about was the rise of a buzzword, big data.  The feeling among many marketers is that learning how to manipulate big data will present a big challenge in 2013.  If this is achieved however, it will provide a wealth of marketing information which can transform…

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Use Call Tracking to Calculate your ROI from your Keywords

January 4, 2013 12:00 pm Posted by - Comments Off on Use Call Tracking to Calculate your ROI from your Keywords

If you use call tracking software, an accurate ROI figure emerges.  Call tracking software allows you to link your keywords, phone calls, PPC campaigns, and organic search results to sales. It’s that simple. When you can link your CTR data and your phone call data to sales and work out which products are selling, you have access to big data. …

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