Case Study: Avery Healthcare

Overview

Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents.

Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.

Furthermore Avery wanted to understand how to better improve sales interactions with prospective clients to enhance their conversion rates from leads to sales.

Therefore Avery required a solution that would allow them the track all aspects of their search engine marketing across multiple search engines – including their phone calls, and so turned to Calltracks to help.

Products Used

  • Call Tracking
  • Call Recording
  • Call Tagging & Critiquing

Products Used

  • Call Tracking
  • Call Recording
  • Call Tagging & Critiquing

Calltracks has been integral in helping us understand the cost of generating sales calls in different locations and to assign budgets accordingly. It has helped us understand the variations in acquisition costs via pay-per-click across different homes and to also shed light on the contribution of organic traffic at priority homes, again to help us understand the balance between the contributions of organic paid search.

The support that we have received has been excellent and the insights highly practical with the cost of acquisition of paid search more than justifying its use in the overall mix.

– Angus Matthew, Marketing and Development Manager

Find out more about Avery Healthcare by visiting www.averyhealthcare.co.uk