Case Study – Sandown Group

Sandown Group logo

Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.

Call Tracking at Sandown Group

Keith joined the company just over 3 years ago and had worked with Calltracks in his previous company. While Sandown did have a call tracking supplier Keith felt that the Calltracks product was much more comprehensive. Keith wanted a high-level of functionality and support along with quality data and flexibility.

The Results

The Calltracks system is fantastic. I get a weekly report from Imogen showing where all the leads are coming from so I instantly know that each channel and campaign is working. We can then dig into the data for more insights – the marketing team use the data every day. I know I can trust the Calltracks data which makes it easier to make those important business decisions. The data joins the dots for me and removes any guesswork. The system is also invaluable for Paul Fletcher and his call contact staff. The centre features make the experience better for customers and improve staff efficiency. Missed calls had been an issue and we now have a system to follow those up quickly.

As the market toughens Calltracks becomes even more valuable to help us check decisions and increase conversions. We need to invest even more time in the system. There is just so much more that I want to do to manage the sales process.

Imogen is running the day to day marketing while Laura is on maternity leave. She said Calltracks data is really important to Keith and we want to get more out of the system. I am sure there is much more we can do. The real time data is great and listening to calls instantly is a big help. But I would love to have more time.

Keith said, Stuart and his team at Calltracks are great problem solvers and I really enjoy working with them. It’s a great partnership.


Keith Jackman
Dealer Principal, Head of Marketing & CRM
Mercedes-Benz of Basingstoke


Imogen Broers
Senior CRM & Marketing Executive
Mercedes-Benz of Basingstoke

Basingstoke office