Google Ads Call Tracking for PPC Visitors to your Website

Google Ads

See which PPC Visitors convert on your website

Google Ads call tracking allows you to report on your web visitors who have come from PPC and subsequently converted on your website via a phone call.

AdWords-Call-Tracking

Phone call conversions can be integrated into your Google Ads reporting, to allow you to see phone calls from your website on top of calls from your click-to-call campaign extensions.

Alongside being able to report on your pay-per-click calls from the Ads interface you can also view these calls in your Calltracks interface and in your Google Analytics account.

By integrating Ads call tracking your phone call data will also compliment ‘online’ conversions (such as emails and form fills), so you get a complete overview of the performance you are getting from your Ads account.

Better keyword analysis

Once you have gained a better understanding of what your spend is achieving you can make sure you don’t cut keywords that may actually be performing very well in driving calls direct from your website, even if they aren’t generating “click-to-call” extensions or form fills.

With the added ability to quickly and easily create additional tracking numbers through the Calltracks interface; you can also utilise tracking numbers in your Display advertising to give customers alternative options for contacting you to boost conversions.

Transactions from Phone Calls

Adwords-Offline-Transactions

If you are using Google Universal Analytics, and have also opted for Sales Linking you can also integrate your sales and transactional data from your phone calls into your Google Ads reports

You can achieve a greater understanding of the true value your Ads marketing provides across all touch points with Calltracks.

How it Works:

When a customer clicks through from an Ads sponsored link to your website Calltracks will pick up their Google Analytics ID. You can set-up a goal within Google Analytics or Universal Analytics to then understand how many of these visitors convert over the phone.

Using your Ads interface it is possible to import your Google Analytics goals into Ads, so you can then track phone calls from both sets of reports.

Featured Case Studies

L&C Mortgages

L&C Mortgages is the UK’s leading fee-free mortgage broker. The business was born over 20 years ago, offering fee-free advice over the phone in contrast to most other brokers who offered face to face advice and charged a fee for their service. They use Calltracks to assist them to pull into data to their Analytics platform to get a complete dashboard view of their online frontend performance but also to gain a greater understanding of their offline performance too.

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Sandown Group

Sandown Group is a leading supplier of new and used Mercedes-Benz and smart cars across 6 locations in Surrey, Dorset, Wiltshire and Hampshire. They provide the best possible service with the help of their really experienced and highly motivated staff. The company use innovative marketing to reach and engage with customers and are very active in all online channels. The Marketing and CRM team is headed by Keith Jackman who is also Dealer Principal in Basingstoke.

Find out more

Richmond Motor Group

The Richmond team had been working with another tracking supplier but wanted a much more detailed and granular analysis to aid decision making. Calltracks came on board about 4 months ago and immediately saw the value of the new ‘Rapid Response’ alerts. Richmond became one of the first users of the alerts and worked with Calltracks to evolve the product features.

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Renault Retail Group

Renault never knew where calls were coming from and now have full visibility. Decisions were made in the past based upon subjective views and are now based upon the data. Calltracks has changed things massively. We now track traffic by channel which is mind-blowing. It’s opened a whole new world. Complete and accurate reporting has changed our way of thinking.

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Fresh Tracks

Fresh Tracks knew that they were getting a significant amount of phone calls, but they didn't know how the calls were being handled, what their conversion rates were, or how they could improve their internal structure to increase conversions. Prior to Calltracks, Fresh Tracks also didn't know what keywords and digital channels were the main driver of these calls.

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T W White & Sons

T W White & Sons were investing thousands of pounds each month in search engine marketing (both PPC and SEO) without knowing their return on investment. Prior to Calltracks they could only see phone calls generated from their website as a whole – and not the source, medium or keyword that drove the call.

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Avery Healthcare

Avery Healthcare runs over 30 care homes across the UK, and for years have used digital marketing to help attract private fee paying residents. Prior to using Calltracks, Avery was already investing heavily in search engine marketing (both pay-per-click and search engine optimisation) and wanted to boost their results further to compliment the success they were already having.

Find out more

Google Ads

See which PPC Visitors convert on your website

Better keyword analysis

Transactions from Phone Calls

How it Works:

Featured Case Studies

L&C Mortgages

Sandown Group

Richmond Motor Group

Renault Retail Group

Fresh Tracks

T W White & Sons

Avery Healthcare