Track Offline Sales and Transactions from Phone Calls
If you are already running Call Tracking you will know which channels and keywords make the phone ring, and which don’t. This will allow you to start optimising your marketing for conversion.
However, not all phone calls are leads, for example a call could be an existing customer enquiring about their order. It is therefore crucial to evaluate the cash return of your marketing and track your offline sales and transactions as well.
With Sales Linking you can take things a step further, and actually see you which calls result in SALES!
Now you can start optimising your marketing for revenue and profit.
In the Google AdWords example above you can see how Campaign 4 has the lowest cost-per-conversion. Based solely on this data it appears to be the most successful campaign.
But by taking things one step further and tracking offline sales from these calls in the 2nd screenshot below, you can see how Campaign 4 is in fact the least effective campaign:
When tracking offline sales with Calltracks you can even click and see the customers who ended up purchasing, what they purchased (such as product group or description) and the revenue or profit made from the purchase – so for high value product or services you can pinpoint and track a single customer’s entire journey back through the sales process.
You can even determine the period of time period in which a sale has to be made to be attributed back to the phone call.
Through understanding what drives your customers to buy you can reverse engineer your marketing to see what makes the difference in driving your sales. Through predictive analytics you can then plan how to maximise your profitability going forward.
As with other phone call related data, Calltracks can integrate sales into Google Universal Analytics as well as many other 3rd party platforms, so you can analyse product purchases over the phone alongside other analytics reports.
See full table of Features vs Benefits
Features Benefits Automatically track offline sales and associated revenue / profit of your calls Now you can make sure you don’t just optimise your campaigns to drive calls, but instead drive profitable sales Link with any CRM System Whether you use mainstream software like SalesForce or a completely bespoke CRM system Calltracks can build a link User-Friendly Reporting To add your sales data alongside your standard reports is as simple as clicking a button Export to CSV All data is exportable to CSV, direct from the interface or set-up a scheduled email Analytics Integration Call and Sales information can be fed into your analytics software so you can analyse data in a familiar environment Fully Functional API* Once Calltracks have processed your sales data you can access the information through the Calltracks API to use in your own program and enrich other data sources International call tracking in over 70 countries worldwide Compare results of multi-national campaigns side-by-side or serve local numbers to different locals to boost conversion rates
How it works
In order to link your sales from your CRM system to Calltracks the first step is to arrange a data feed. This allows information to be automatically transferred from your CRM system into Calltracks; and this can be done through a variety of methods which are determined on a customer by customer basis.
Once this feed is enabled Calltracks can start processing your data to enrich your reports.
As Calltracks was initially built back in 2004 to help link phone calls through to sale, all elements of the software have been built with this in mind.
Whether you use a mainstream platform like Salesforce, or a custom built CRM system, Calltracks can work with any software.
To enable the Sales Linking module on your Calltracks package is £450 per month, with no set-up fees. This enhancement includes customisation of your data processing in Calltracks, and an automatic feed into Universal Analytics so you can view sales relating from phone calls as if it was an e-commerce transaction.